LeadsCon 2015 – What You Won’t Learn at the Show, But Need to Know

The first full day of the 2015 LeadsCon Conference in New York City kicks off today. While there are many quality topics that will be covered in keynotes throughout the week, a few in particular caught our eyes. Today at … Continue reading

25. August 2015 by John McGee
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Timing is Everything: Tips for Improving Customer Communications

Customers today are not only informed, they are actively engaged with brands at multiple levels; making it critical that companies manage highly engaged consumers effectively. One of the most important factors is timing of marketing and sales outreach. Stay quiet … Continue reading

11. August 2015 by John McGee
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OptifiNow Helps Brokers, Agents Increase Customer Base

Staying aligned with the needs and expectations of today’s customer is a challenging task for organizations of all sizes. There are many more moving parts to customer engagement than in the past, but less time to string together enough meaningful … Continue reading

22. July 2015 by John McGee
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Understanding Your Customer to Improve Sales

One of the major derailments a company can encounter during the sales process is a disconnection with the customer. Leakage in the sales pipeline can occur at many points, but one of the easiest ways to lose a customer’s attention … Continue reading

01. July 2015 by John McGee
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Old School Sales Techniques Can Still Reap Benefits

While it can almost be guaranteed that you will not purchase a vacuum cleaner from a traveling salesman at your front door any time soon, in many businesses traveling sales is still a necessary business function, particularly in the B2B … Continue reading

16. June 2015 by John McGee
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