Category Archives for Industry News

From Mass Marketing to Social Marketing – Frost & Sullivan Review

    Executive Summary As social media marketing becomes a vital channel, company executives have gone from being satisfied that their companies have a presence on popular social media sites to demanding success from social media marketing. This requires broadening … Continue reading

16. October 2014 by John McGee
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Smartphones Could Be a Game Changer for Sales

The days of the door-to-door computer salesman are gone. Instead, computers are now the ultimate sales tools for companies if they are using their technology resources properly. More than 15 million businesses and organizations are now part of Facebook. Many … Continue reading

17. June 2014 by John McGee
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Automate Customer Engagement and Maximize Revenues

Make the most of your customer interactions before, during and after the sale. The significant increase in online activity by prospective buyers has led to a corresponding increase in the amount of prospect-related digital data. Today, effective sales execution is … Continue reading

09. June 2014 by John McGee
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Five Journeys for Sales and Marketing in 2014

As marketers, sales professionals and even buyers, we consume and try to make use of data – lots and lots of data.  From customer behavioral data, interests, profiles, product data and oh so much more, we surround ourselves with industry … Continue reading

10. December 2013 by John McGee
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Big Data and The Connected Customers

Your connected customers have smartphones and tablets. They browse online, shop in a store and then phone your call center with a question. They use social media to praise your brand and critique your products. They collaborate, communicate and consume … Continue reading

10. December 2013 by John McGee
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