Monthly Archives for April 2013

Speed to Lead – Putting the Customer Back Into CRM

For a number of years I worked for a company that produced hundreds of inbound leads per week. Usually this is a great problem to have. Most sales teams suffer from a lack of inbound leads. My problem was a … Continue reading

30. April 2013 by John McGee
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Understanding Lead Management

Essentially, lead management incorporates business process and technology to close the gap between marketing and sales. Implementing a lead management system will drive higher quality leads to sales by taking in unqualified leads from a variety of sources and segmenting … Continue reading

16. April 2013 by John McGee
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Marketo Summit 2013

OptifiNow has a busy week in San Francisco this week, and we are kicking it off today with the annual Marketo Summit. Attendees will be learning about cutting-edge technology they can implement immediately to begin improving their marketing and sales … Continue reading

09. April 2013 by John McGee
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Sometimes You Have to Show People a Solution Before They Realize They Have a Problem

If you’ve ever seen an infomercial you can appreciate that ‘light bulb’ moment when you say to yourself ‘I don’t even like pancakes, but now that I can buy a pan that flips them for me, I’m going to’. Hence, … Continue reading

01. April 2013 by John McGee
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