Monthly Archives for August 2012

Persona Development

Effective marketing campaigns and websites depend on accurate, relevant design personas. The days of designing by feel and delivering a general message are long gone. Customers want to know you understand their specific needs and if they don’t think you … Continue reading

15. August 2012 by John McGee
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Sales Process Automation

Synchronizing the sales and marketing process is complex. It’s a process made up of many inter-related tasks. From prospecting, contact management and sales forecasting, through multichannel campaign management and performance analysis, these tasks must work seamlessly together in order to … Continue reading

14. August 2012 by John McGee
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Value Transfer Mechanisms

Why does a customer consider your brand? What sells a product? What “value channel” causes a customer to choose your brand over a competitor? Every time a customer interacts with your company, they either become a little more or a … Continue reading

10. August 2012 by John McGee
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